INDEPENDIENTE SANTAFÉ HUAWEI

Atlético Independiente Santa fé was the first Colombian champion, the team with the biggest fan club and one of the most traditional teams in Colombia... Huawei, the chinese tech giant that has nothing in common with the team and their heritage, will now be the official sponsor, so we had a challenge: win us a space in the heart of the fans. So we decided to make a video that will be posted during the matches and at the fanpage of the team telling them the greatness in their heritage. Thousands of fans repost it and the coach of the team decided to make it the official pre-match inspirational video, making Huawei the sponsor with a place in their hearts... This is the result.
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