To bring More Love to Snapchat during the International Friendship Day, on August 4th we launched a lens that challenged Snapchatters to hold out the words “I LOVE YOUUUUUUU” for as long as they can. The longer the “I love you” is held, the more fun easter eggs animate up on-screen.
We partnered with 5 renowned Snap creators as well as an opera singer, a yodeler, an auctioneer, a ventriloquist and the Snapchat community to kick off the challenge.
