For over 50 years, Cerveza Club Colombia has been the epitome of premium Colombian beer. However, in recent years, its prestige had waned. To rejuvenate the brand's essence, we crafted a creative platform centered around the idea of savoring the journey not the destination, with Club Colombia being the reward of all daily achievements.
Once this platform was established, we developed a graphic system inspired by pre-Columbian elements and textures that have been part of the brand's heritage. We launched "The Quest For The Lost Pride" a campaign aimed at reviving Colombia's nearly extinct ancestral artisanal techniques. Through mini-documentaries, we showcased these techniques across 8 different regions, creating a rich graphic language that inspired a fresh visual direction for the brand.
