In October 2023, we launched Phantom House, the brand's first ever immersive Halloween series where 3 Snap Stars - Tony Talks, Sofie Dossi, and Ezee tried to escape a haunted house.
Users helped them solve puzzles throughout 5 video episodes using Snap AR Lenses, generative AI selfies as well as Snap Map and Chat integrations. This series combined cinematic production, interactive gameplay, and new tools to engage users and attract advertisers as part of a B2B effort to connect brands with original content.
In just one month, over 125k Snapchatters engaged with the story, generating more than 13 million unique views and over $40 million in revenue.
