Snapchat’s second brand campaign, “Open Your Snapchat,” highlighted the impact and reach of the world’s largest augmented reality platform. With millions of Lenses created to inspire self-expression, fun, and everyday storytelling, Snapchat continues to shape how people engage with the world around them. This campaign invited users to scan QR codes with their cameras, unlocking over 200 unique AR experiences directly within the app—bringing immersive creativity to everyday moments.
