On June 28th, 2019, over 70,000 people took to the main streets of Bogotá, Colombia, to celebrate Pride. This initiative began with a simple request from éxito, Colombia's largest retailer and the Coca-Cola Company to honor and support the parade. We came up with the idea of "Prouducts" where we arranged their beverages on a single shelf to recreate the LGBTQI+ colors.
Within a week, 285 national and global brands asked to join the shelf, giving up their paid spots on our shelves to reorganize their products according to the stripes of the LGBTQI+ colors, creating an even larger flag.
